We love shopping

What do you like shopping for? Listen to six people giving their opinions by clicking here. You can also read the scripts clicking on Transcript. Enjoy.

Steve Jobs introduces the iCloud, plus golden phrases

Watch one of Steve Job´s last presentations introducing the concept of iCloud to an enthusiastic audience. Before watching the video, make sure you understand the meaning of "hub" and "digital hub", which appear several times along his presentation.

Some golden phrases, Steve Job´s style:

“Innovation distinguishes between a leader and a follower.”

“Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.”

“The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.”

“There’s a phrase in Buddhism, ‘Beginner’s mind.’ It’s wonderful to have a beginner’s mind.”

“We think basically you watch television to turn your brain off, and you work on your computer when you want to turn your brain on.”

“I’m the only person I know that’s lost a quarter of a billion dollars in one year…. It’s very character-building.”

“I would trade all of my technology for an afternoon with Socrates.”

“We’re here to put a dent in the universe. Otherwise why else even be here?”

“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”

On nurturing creativity: Elizabeth Gilbert

Elizabeth Gilbert muses on the impossible things we expect from artists and geniuses -- and shares the radical idea that, instead of the rare person "being" a genius, all of us "have" a genius. Watch her presentation below, or by clicking here to make use of its interactive transcript.

The 4 ways sound affects us: Julian Treasure

Playing sound effects both pleasant and awful, Julian Treasure shows how sound affects us in four significant ways. Listen carefully for a shocking fact about noisy open-plan offices by clicking here. You can read its interactive transcript on the homepage too.

Or you can directly watch the video below, without the transcript. Have a good time.

The danger of a single story: Chimamanda Adichie

Our lives, our cultures, are composed of many overlapping stories. Novelist Chimamanda Adichie tells the story of how she found her authentic cultural voice -- and warns that if we hear only a single story about another person or country, we risk a critical misunderstanding. Watch this fascinating presentation by clicking here (you´ll be able to read its Interactive Transcript as you follow the presentation on TED´s homepage); or by watching the presentation below (without transcript).

The magic of truth and lies (and iPods)

Using three iPods like magical props, Marco Tempest spins a clever, surprisingly heartfelt meditation on truth and lies, art and emotion. You can also read this presentation using the Interactive Transcript on the right when the presentation is running. Click here (TED´s homepage) for a very good time, or you can watch the same presentation without the interactive transcript below.

Ballet dancer Carlos Acosta

Watch and read about Carlos Acosta´s life and success as a ballet dancer. "Carlos Acosta's story reads like a fairytale. The son of a truck driver, he grew up in Havana with 10 siblings, and went on to become the star of the Royal Ballet." Enjoy it by clicking here

Electricity company criticised over communication

The Tokyo Electric Power Company has been criticised for not telling the public very much about emergency repairs at the Fukushima nuclear power station. Engineers are still trying to cool down the nuclear rods and prevent a major radiation leak.
Listen to the report and do the comprehension exercise online by clicking here.