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Mostrando entradas con la etiqueta Brazil 2014. Mostrar todas las entradas
Mostrando entradas con la etiqueta Brazil 2014. Mostrar todas las entradas

16 may 2014

Brazil and Germany - World Cup legacy, by BBC



http://www.bbc.com/news/world-europe-27349105http://www.bbc.com/news/world-europe-27349105



 Before watching this news report from BBC, what do you know about the countries of Brazil and Germany? What are they like?

Watch the report and answer the questions:
  • How much do you pay for a ticket at the Stadium in Hannover, Germany? Why?
  • When will the high-speed train between Rio and Sao Pablo be ready in Brazil?
  • What can German people do now, having a high-speed train connecting different cities?
  • What is the controversy about having brand new stadiums in Brasilia and Manaos?
  • What happened in Leipzig, Germany with one of the World-Cup stadiums from 2006?

Watch the report again and complete the blanks:

We are in Hannover, Germany, to talk ……………………………………, and to see ……………………………. any lessons that Brazil can learn from the Germans …………………………………………………. back in 2006.
After eight years, Germany is now full of modern stadiums like this one that …………………………………….. birthday parties ……………………………………...
One of the things that the Germans have really ………………………………………………….. is the price of tickets. You can watch this match here today …………………………………………... The secret for that is the very expensive …………………………………………………………………………. there, where ………………………………………….. are …………………… very expensive ……………………………………. everyone else here can enjoy cheap tickets. Because of that, Germany now has the ………………………………………………. attendance of any European league.
Brazil has ………………………………………………….. to get its ………………………………….. between Rio and Sao Paulo ……………………….. We now know that it will only be ready ………………………………… the 2016 Olympics in Rio.
Here in Germany, the World Cup …………………………………………………………… to get infrastructure projects ……………. This train between Leipzig and Berlin ………………………………………… just three weeks before football kicked off in 2006. Now, eight years later, Germans can live in one city and work in another.
Brasilia, Manaos, Guyaba are …………………………………………………  venues in Brazil. But there are serious questions about whether these cities will ……………………………………… any great games after ……………………………………………, as there aren´t any big teams ………………………………..
That was exactly ………………………………………….. here in Leipzig. The only venue from the ……………………. East Germany used in 2006 World Cup, this stadium ………………………………………………………………… for three years after the tournament. But in 2009, a multinational company came here and formed RB Leipzig, a team that ………………………………………………………. through the ranks in Germany football.
Now, a game like this …………………………………………… of German football is able ………………………………………………………. of 30.000 people. The question many in Brazil would be asking ………………………… after the World Cup is will its modern stadiums …………………………………………………………, or are they doomed to becoming ………………………………………………………?

After watching, discuss in groups:
  • Are you interested in football and the World Cup? What are the news coming from Brazil these days?
  • Do you think it´s OK to compare Brazil and Germany regarding the coming event?
  • Do you think your country would be a good host for a World Cup event? Why?

16 mar 2014

A great commercial: New Gillette Campaign




Comment orally in groups:
What do you know about Gillette? What range of products do they sell? Where are they based? Is Gillette popular in your country?

Now, enjoy the commercial:




After watching the commercial, answer these questions orally in class to test your memory:

  • Where are the sport athletes at the beginning of the commercial?
  • How many shavers do they have to choose from?
  • What are Messi and Federer wearing?
  • How many sports do they experience? What countries are they from?
  • What does Federer do at the end of the commercial? Why?

Did you enjoy the commercial? Why?
 

9 feb 2014

Messi, Federer and a new Gillette campaign



Messi to front new Gillette campaign

Watch the video: what´s the plot about? What´s the "power" of the new Gillette razors?

http://www.sportspromedia.com/news/messi_to_front_new_gillette_campaign/

Complete the article below with phrases from this box. The original article can be found here.


national faces of the campaign  |  male grooming brand   |  at the top of their sport  | their ‘Inner Steel’ |  global marketing campaign  |  achieve their dreams  | my resolve and determination  |   special edition razors  |   on the field


P&G-owned ……………………………….. Gillette has unveiled soccer star Leo Messi as a global brand ambassador.
In his new role the Barcelona forward will front the brand’s upcoming ‘Inner Steel’ soccer-focused …………………………………………..
The agreement also sees Gillette become a partner of the Argentine’s charity, the Leo Messi Foundation, which aims to provide children with the opportunity to ……………………………………………...
“Throughout my career I have been fortunate to have a great deal of success ………………………………….; but I know that the strongest performances come only when you commit 100 per cent to the task at hand and display the strength and mettle to give it all,” said Messi.
“Gillette is a brand that shares …………………………………… to try to be the best and I know that together we can show men everywhere that the strongest performances come when you strengthen the Inner Steel inside and show your colours on the outside.”
The ‘Inner Steel’ campaign will be supported on a local level by an ensemble of global soccer icons and teams from around the world. Players such as England’s Joe Hart, Germany’s Thomas Muller, Brazil’s Pele, Oscar, Paulinho and Lucas, Mexico’s Chicharito, Colombia’s Falcao and Argentine Sergio Aguero will serve as ……………………………….., whilst teams including Spain, Argentina, Brazil, Italy, Mexico, Venezuela and Chile will also be involved.
The campaign, aimed at inspiring mental toughness and fortitude, will see Gillette launch a line of …………………………………. displaying the national colours of the world’s prominent soccer playing nations.
Gillette’s global vice president John Mang commented: “This is a new era for Gillette and football. We are excited to partner with Lionel Messi and a stellar line up of world-class players and teams. These athletes meticulously hone their skills and strive for precision on the field. They are …………………………. and their passion to be their best, is an inspiration to us all.”
To celebrate the launch of the campaign, Gillette has released a short video showing Messi and fellow ambassador Roger Federer transported into a variety of unique situations designed to test ………………………………...